What Does SEO Mean?

SEO stands for search engine optimization, the practice of improving a website so it ranks higher in unpaid, organic search results rather than paid ads. It covers everything from the words used on a page to the technical structure of the site and the reputation it has built through other sites linking to it.

In simple terms, SEO is about helping search engines understand what your site offers and helping them trust that it deserves to be shown to people searching for that exact thing. Done well, it brings consistent traffic without paying for every single visitor the way advertising requires.

Turning that definition into ongoing, ranked pages is exactly what agency SEO software does for client sites.