What Are the 4 Types of Intent in SEO?

The 4 types of search intent in SEO are informational, when someone wants to learn something; navigational, when they are looking for a specific website or brand; commercial investigation, when they are comparing options; and transactional, when they are ready to take action, usually a purchase.

Matching content to the correct intent type matters more than almost any other single SEO factor, since a page can be well written and technically sound but still fail to rank if it answers the wrong kind of intent for its target keyword. A comparison guide will not satisfy someone who just wants a direct answer, for example.

Getting that intent match right automatically is central to how white-label SEO software plans content for every client.