Is SEO No Longer Relevant?

SEO is still highly relevant, and the claim that it is not usually comes from confusing changes in how search results look with search disappearing altogether. People still type or speak questions into search engines and AI assistants constantly, and someone still has to help a business's content show up in those answers.

What is no longer relevant is the old approach of keyword stuffing and manipulative link schemes, which stopped working years ago as Google's systems improved. Modern SEO that genuinely serves searchers well, and now increasingly serves AI systems summarizing those searches, remains as valuable as ever, arguably more so given rising competition for visibility.

Keeping up with that modern approach is exactly what an SEO platform built for agencies is designed to handle.