How Much Does SEO Cost?

SEO typically costs 500 to 5,000 dollars a month for a small business, depending on whether the work comes from a freelancer, a full agency, or in-house software. Freelancers sit at the lower end, agencies in the middle to upper end, and software tools usually cost far less on a flat monthly basis.

The real cost also includes time, since even DIY SEO with free tools takes hours each week that could go toward running the business instead. Weigh the monthly price against what your time or an employee's time is actually worth before assuming the cheapest option on paper is the cheapest overall.

That time cost is what software like SEO software built for agencies is built to cut, automating the research and writing hours.