How Much Does an SEO Audit Cost?

An SEO audit typically costs 500 to 3,000 dollars as a standalone project, with price scaling by site size and how deep the audit goes into technical, content, and backlink issues. Many agencies also include a free audit as the first step of a new monthly retainer, using it to scope the work ahead.

For a small site, a self-run audit using free tools like Google Search Console plus a crawler like Screaming Frog can cover the basics at no cost. Paying for a professional audit makes more sense once the site is large or complex enough that manual review would take days rather than hours.

Agencies running audits across many client sites often automate that first pass with white-label SEO software before digging into the manual details.