How Much Does an SEO Agency Cost?

An SEO agency typically costs 750 to 5,000 dollars a month for small and mid-size businesses, with the low end covering basic local optimization and the high end covering competitive national campaigns with heavier content and link building. Enterprise SEO retainers can run several times higher than that range.

Cost scales with how competitive your keywords are, not just how big your business is. A local service business often pays far less than an ecommerce store competing nationally, because the content and link volume needed to rank differs enormously between those two situations even at roughly similar company sizes and budgets.

Some agencies keep pricing on the lower end by running research and writing on white-label SEO automation rather than staffing a full content team.