How Do I Perform an SEO Audit?

Perform an SEO audit by first crawling the site with a tool like Screaming Frog to catch broken links, duplicate content, and indexing issues. Then check Google Search Console for crawl errors and mobile usability problems, since these often surface issues a basic crawl alone would not reveal.

Next, review content quality and keyword targeting page by page, checking whether each page has a clear, distinct focus keyword and whether it actually satisfies what someone searching that term would want. Finish by reviewing the backlink profile for toxic links, then compile findings into a single prioritized action list for the whole team.

Automating that first crawl and content review pass is exactly what automated SEO software for agencies handles before a human ever needs to step in.